$ONON earnings call was a blast. Here’s what mgmt. said: “We’re going into this holiday season with a full price strategy. So we have no discounts coming up.” “We are already seeing a strong order book for the new Cloud and Cloud Monster 3 launching in Q1, while fall winter 26 will see the launch of the new model, Cloud Max.” “This quarter was a pivotal test of our premium strategy, as our US price increases came into effect. The results confirmed our view. Demand remained incredibly strong for our premium offerings. Clear validation of our brands, pricing power, and the impact of our full price strategy.” “Omnichannel customers are more loyal and deliver materially higher lifetime value.” “More and more AI becomes a core component to how we operate across all areas of the business.” “If you look on the product side, you can expect a firework of innovation.” “We have now really achieved a new level on gross profit margin that we also consider sustainable… we will digest our tariffs and still be well above our long term target.” “If you’re going across a high school in the US, especially in a more affluent neighborhood, you’ll see the cool kids wearing Ons.”