Pet creator coins on @zora could be the biggest onboarding event for crypto in recent years. Yes, it's silly, but it's also exactly the type of product users want. Some facts: - 59.8M U.S. households own dogs / 42.3M own cats - 2M pet influencer accounts on Instagram with a combined 40B(!) followers - Pet influencers outperform human influencers by 40%+ reach/engagement/willingness to pay Petfluencers are a growing phenomenon that $ZORA can capitalize on by bridging 3 distinct user groups: 1) Petfluencers - Running a Zora account isn’t meaningfully different from using a standard social media platform. You sign up, post content, and grow an audience. The crypto layer is fully abstracted away, which makes participation frictionless. And since monetization is built into the platform, creators don’t need to rely on ads or brand deals, they can start earning from the beginning. 2) Crypto retail - Retail is stuck in 2021. When BTC hit new ATHs last year, they didn’t chase new narratives. They opted for familiar names like XRP, ADA, XLM, and DOGE. For many, “crypto” still means dog tokens, which collectively hold over $40B in market cap. Pet creator coins will be an easy concept for this group to grasp, connecting their familiarity with dog coins inside crypto and petfluencers outside of it. 3) Crypto natives - Creator coins are ERC-20s, so crypto natives can engage with them like any other token. Beyond the upside of early adoption, activity on zora will likely qualify for the Base airdrop, creating a clear incentive. Zora has a real shot at becoming crypto’s breakout social app, and pet creator coins may be the catalyst that pushes it into the mainstream.