A good cap table with great people that has long-term incentives beats most marketing agencies activations
Most agencies don't have anything on the line if you fail and they just want your money
A good cap table is your best marketing source because its honest and the people involved want to be involved
Diversify it and the need for influencers will become less important or give them a seat at the table with you
The best brands today have the best equity holdings who end up being your forever champions
$PENGU and $REKT have great ones and I can imagine that Moonbirds is structuring an apex one now
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