This is a fantastic observation. One that speaks to why TON Ecosystem did so well in 2024.
2 words coined by @thenotcoin
Probably nothing.
At some point inflated expectations due to millions of users, that didn't end up as onchain value. Changed the way communication happened about TON.
People started saying Probably something.
The community sentiment shifted, expectations became sky high. Suddenly something that would be considered a win for the underdog, was a scam by a market leader.
TON is still the underdog. Don't get taken in by Probably something mentality. There is only nothing. Until there is something.
Underdog in memes - act like it.
Underdog in NFTs - act like it.
Underdog in DeFi - act like it.
Underdog in payments - act like it.
Why act like it? because it focuses us on the now. Not the fairytale future. If we're still the underdog, it means we can still win.
I think this is a brilliant observation from Lulu: people root for you when they think you deserve more than you've got, and root against you when it's the opposite.
It captures an essential element of good comms...how can you help people think you're underrated rather than overrated?
People are very motivated to correct the record in either direction, or as Lulu puts it, "We're all kind of reputational karens."
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