What is the true value of mind share?
It's been almost 7 months since @KaitoAI was launched in the web3 space!
Certainly, after the introduction of InfoPie, the system that allows posting project-related content on Twitter and earning revenue has expanded from being limited to KOLs and project-related accounts to now include small and new accounts, which I think is a very positive direction.
However, looking at the recent failure of @yapyo_arb (at least for now), I have doubts about what value the short-term increase in mind share will bring to projects.
Is the mind share leaderboard, which is obtained through simple keyword comments and endless interactions, really the project support that the projects wanted when signing contracts with Kaito?
In fact, as I write this, I am also experimenting with ways to gain mind share for my own project! 😅
I think @KaitoAI and the projects need to think more about the value of their mind share! I'm particularly curious about the algorithm of @cookiedotfun.
Yapyo probably just killed the 'mindshare = token' meta
Loudio did it first, market as an experiment, and had a lot more mindshare and higher upside for the yappers
Yapyo was a diluted version, but same fundamentals
• Big leaderboard sprint
• Token goes live
• No sticky product or retention mechanics
• Token bleeds
We’re below the public presale already. Flywheel? Retention? Promised and advertised but nothing announced or live yet. Could see some reversal if they announce something or Arbitrum shows up
Still bullish on InfoFi as a whole, Kaito, Wallchain and Cookie
But we need 2 big fixes to move forward:
Engagement → real users → reward the right people
Mindshare will never have value, no matter how high the mindshare, if you don't have the correct capture mechanics in place and something to divert all that attention to
The reason there's still value in products like Kaito and Wallchain is because the leaderboards like Infinex have real products behind them, there's a conversion rate to the mindshare and it's going to take trial and error for project founders to master how to use mindshare properly and capitalize on it
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