"build it and they will come"
"because they're already a top of mind app, they don't need to be hard on marketing to win"
@Uniswap proved the opposite. It's not only the top AMM DEX, but also a great example of good outdoor and branding marketing
What did they do?👇
1- Aesthetic matters. Uniswap makes crypto feel human.
While many crypto apps go for a cyberpunk, futuristic look, galaxy, and astronaut themes, Uniswap goes soft and nostalgic.
Their recent look: pink plastic bags, retro jerseys, pinky memes and flowers.
None of it looks like “crypto”. But that’s what makes it interesting.
The brand feels casual, familiar, and approachable. Less about speculation, more about culture.
Crypto doesn’t need to be so engineering and intimidating.
Pics by @nikokampouris
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