On the storage track of the bull market, is anyone still paying attention to it now? Does anyone know that storage plays a very important role in the field of AI? Many people may be paying more attention to AI applications, such as AI agents, AI bots, etc., but the actual storage track is also ushering in an explosion due to the growth of AI, especially hot storage
This track is rarely perceived by ordinary users, similar to the oracle project Chainlink in the Defi era, which ordinary users do not perceive deeply, but it once entered the top 10 in market capitalization at the peak of DeFi
Yes, I'm talking about hot storage – because the rise of generative AI, streaming platforms, and decentralized applications (Dapps) is driving demand for this segment that requires low latency, high throughput, and frequent access to data
👍 Why is hot storage important? Too much very important use value
1. As market demand shifts, users prioritize low latency: For example, in the AI field, hot storage can provide millisecond-level latency and tens of thousands of requests per second throughput, accelerate access to large-scale datasets (such as images and videos), and shorten AI model training time. For example, in terms of inference, sub-second response (Shelby 600ms latency) supports real-time applications (e.g., speech recognition, autonomous driving)
This is very attractive to both B-end products and C-end users
2. A potential gap in the Web3 market: Most traditional Web3 storage solutions (Filecoin, Arweave) focus on cold storage, have slow read times, and cannot meet real-time use cases. Hot storage fills this gap in the market and forms a differentiated competitive advantage with other storage projects
3. Reduce usage costs and increase economic benefits: Hot storage supports new revenue models, such as pay-per-interaction or token-gated access, enabling creators and developers to monetize their data in ways that are not possible with centralized platforms
And compared to traditional fees such as AWS S3, decentralized hot storage can reduce the cost to 1/3 of AWS (about $0.007/GB/month)
Since this hot storage is so important, are there any Web3 projects that are currently working on it? Yes, and it's the only one
It's Shelby @ShelbyServes, and this project fills the gap in the current thermal storage track

➡️ Why Shelby?
1. The track has great potential and is unique: Shelby targets the underserved market segment of hot storage, which is highly compatible with the explosive growth of AI, streaming media and Web3 games, and there are few similar competitors on the market, so it is very easy to form a competitive advantage in the early stage
2. Top team: Supported by Aptos Labs (an engineer who used to extend Instagram for Meta) and Jump Crypto (a pioneer in high-frequency trading infrastructure), whether it is Meta of Web3, or Aptos and Jump of Web3, it is the most reliable support at the technical level of the project
@AveryChing @ASHAWONN @jump_
3. B-side commercial use case validation: Early collaborations with Metaplex, NBCUniversal, Story Protocol, and Pipe demonstrate strong industry adoption and real-world use cases
4. It also has a competitive advantage with Web2: With the performance of AWS S3 and the price far below its cost, Shelby is expected to challenge the Web2 giants in this track
👍Introduction to Shelby and business use cases
Shelby is the world's first decentralized, high-performance thermal storage system designed for next-generation Web3 and AI-driven applications. Unlike traditional cold storage, such as Filecoin, which is used to archive data, Shelby focuses on hot storage — data that requires instant access, high concurrency, and dynamic updates.
Built by Aptos Labs and Jump Crypto, Shelby combines the speed and reliability of Web2 with the decentralized economy of Web3 to create a dynamic data layer that is programmable, monetizable, and secure
Its potential ecology can be applied to a number of track products:
For example, the AI platform supports real-time data access for model training and inference
Take, for example, the creator economy: monetizable content such as pay-per-view videos, exclusive NFTs, or tokenized social interactions
For example, games and the metaverse: providing low-latency asset delivery for multiplayer games and virtual worlds
Take, for example, social platforms: dynamic feeds, user-generated content, and interaction-driven revenue models
Shelby, as the underlying storage infrastructure, has the potential to be similar to Chainlink, an oracle in the DeFi era, and Fil in the NFT era
Other tracks are also promising for large-scale adoption in the future, and Shelby's high-speed, programmable, and monetizable features play an important role in real-time data transmission
🛫Shelby's core strengths
1. Unmatched performance: Leveraging Aptos' 600ms transaction confirmations and Jump Crypto's microsecond architecture, Shelby provides sub-second latency and supports tens of thousands of concurrent requests per second, comparable to the AWS S3 standard tier
2. Programmable monetization: Through Aptos' Move language smart contract, creators can define custom rules (such as pay-per-view and limited-time access) to turn every data interaction into a revenue opportunity
3. Decentralized reliability: The global node network ensures no downtime, no censorship, and no single point of failure, which is better than centralized clouds (such as the 2023 AWS downtime event)
4. Cost-effective: Aptos' ultra-low gas fees (about $0.000005/transaction) and Shelby's distributed resource model reduce costs by up to 70%, compared to AWS S3 Standard tier (about $0.023/GB/month)
5. Creator Center Controls: Native encryption, DRM, and access controls enable creators to manage data and revenue, bypassing centralized platform fees (such as YouTube's 45% revenue share)
6. Ecological interoperability: Shelby will support multi-chain architecture (currently supports Aptos, and will support Solana, Ethereum and other major blockchains in the future), which is more flexible than single-chain storage solutions
🆚How Shelby compares to other storage products
Since it is a storage project, it must inevitably be compared with centralized storage, and it is also impossible to bypass the centralized cold storage giants Filecoin and Arweave
Compare to Filecoin: Filecoin excels at low-cost, low-frequency cold storage, but high-frequency read latency (seconds to minutes) is not suitable for real-time applications. Shelby's sub-second latency and monetization features are better suited for dynamic scenarios
Compare Arweave: Arweave's one-time payment model is suitable for permanent storage, but it doesn't support dynamic updates or monetization. Shelby's programmable hot storage enables real-time data and revenue generation
Compared to AWS S3: AWS offers similar performance but at a higher cost, with centralized risk (downtime, censorship) and no creator monetization capabilities. Shelby matches the speed of S3 at a lower cost, while increasing decentralization and reducing the risk of a single point of failure

🤔 Understanding of hot storage
1. I went to dig up some data material: AI and machine learning need to provide real-time data access for training and inference, which could drive $500-100 billion in decentralized storage demand by 2030
The creator economy, Web3 games, and the metaverse may also unlock a market size of about 30 billion to 40 billion in the future
The above hot storage track is a market size of about 100 billion, and it should be no problem for this market size to accommodate multiple projects of more than 1 billion or even a single $5 billion
2. At present, the entire thermal storage track is still in the early stage, and competing products are scarce. I look forward to Shelby replicating Chainlink's success in 3-5 years and growing into a $1 billion to $5 billion Web3 infrastructure that will drive mass adoption of AI, the creator economy, and the gaming track, becoming the "active layer" benchmark for the data economy."
3. Let's pay attention to the project official push @ShelbyServes, there should be a lot of big moves that have not been released yet, and when the time comes, we will look for opportunities together (level 1, level 2, product side, user side)
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