Imo give users
1. Seamless wallet creation without seed phrases
2. Embedded on ramp
3. Lightning fast (1), (2), txns
4. Abstract away gas
4b. Embedded cross chain swapping
5. Single signing
6. Make UI explanations visual, benefit driven and not technical, docs can do that
7. Talk to users and dig into more intuitive interface, simplicity, less clicks and time.
8. Some Degens want to yolo. Almost everyone has savings that they won't, address the risk of deployment of savings with something non speculative, non volatile and secure + reliable, and the TAM of DeFi increases exponentially.
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