Times have changed, and retail investors have turned to "mouth strokes"

Original | Author of Odaily Planet Daily (@OdailyChina)

| Asher (@Asher_ 0210 )

Kaito launched the "Yap-to-Earn" mechanism, everyone has gradually been inundated with a type of "about to analyse the TGE project" posts when brushing and pushing. It only exists to earn points and rewards, and does not care about the value of the project itself.

This was followed by the launch of Cookie Snaps, under the banner of "Analyzing Crypto Projects and KOLs to Get Rewards for High-quality CT Content", and today's launch of Starboard by Galxe announced a data-driven approach to help projects screen, engage and motivate key contributors. The emergence of this series of incentive mechanisms has caused a large number of KOLs to compete to publish project analysis posts, intending to share the token airdrop. As a result, a new word has been derived from the terry circle: "mouth stroke" - by posting and writing comments, it is easy to get the project token airdrop.

project has gained popularity, KOLs have gained a large number of tokens, but the "interactive retail investors" are struggling

, not to mention that through the model of "posting to get points and exchanging points for tokens", this kind of recently launched projects have gained enough heat before the issuance of coins. From the perspective of the project team, although the quality of the content is uneven, the KOLs do continue to create exposure and spark discussions for the project, so that the project can be seen and disseminated in the community. Whether it's a "swipe" analysis post or a "copy and paste" investment research summary, the existence of this content is a kind of marketing in itself - they warm up the project and help the project seize the minds of users before TGE.

However, this model of "wanting token airdrops all by mouth" has attracted complaints from "retail investors" who focus on research and insist on interaction - "on-chain interaction for a few years is not as good as a KOL with a casual tweet":

• "This SOON airdrop, after looking around, basically did Kaito Now there are more and more lip masturbation platforms, and the airdrop is more and more biased towards "content + reputation" This kind of long-term operation behaviour really doesn't have much time left for small retail investors who are pure masturbation";

• "Seeing that the income of each Yapper is thousands of dollars, I am envious of it, this year is really the first year of my mouth, and it is better to output some articles on the X platform than to interact with each other";

• "At present, the on-chain interaction class is not as good as the direct interaction Binance Alpha, the staking funds are not enough and the income is limited, and the testnet is the world of scientists, so it is concluded that there may be a wave of mouth stroke";

• ......

KOLs can easily gain the favour and token rewards of the project party with the help of the "mouth stroke" model, while those retail investors who have worked hard and interacted with projects on the chain for many years are increasingly feeling marginalised and powerless. As project airdrops tend to be a "content + reputation" long-term operation model, retail investors who once believed in "hard work is rewarded" are losing their original advantages, and the window of opportunity left for them is gradually narrowing.

The traditional hairing has turned into the new era of "mouth brushing",

and the traditional hairing may have reached a turning point. In the past, the hard work of "hanging scripts with multiple numbers and desperately interacting with the liver" was often cut by the witch system in the end - not only was it a waste of work, but not even a single hair was seen. The project that has been running for several years is full of expectations, but what I am waiting for is the ending of "reverse masturbation", which is completely chilling.

At the same time, platforms such as Kaito and Cookie have lowered the threshold for participation in the form of content points and influence rewards, resulting in faster returns, lower costs, and greater potential. In the new landscape, a high-quality X platform post, with pictures and views, can generate even more value than a week's on-chain interaction. Maybe we shouldn't just complain about our lack of influence, and ignore that a new way of "brushing hair" is quietly taking shape - after all, in the traditional interactive hairing mode, can retail investors really get a piece of the pie from the studio's involution?

Questioning the "mouth stroke", understanding the "mouth stroke", and joining the "mouth stroke"

that is now posted on the X platform is actually a different form of doing the "mouth" boutique account, taking advantage of the trend, and actively adapting to the new model of "mouthing", in order to get more token airdrops. So, for retail investors, it is better to start with the following points:

• If you usually like to post on platform X, it is better to set up a blue label (monthly payment is $11), which is convenient for long-term posts at the same time (there is no limit to the number of words posted by blue label users), which is easier to attract the attention of others;

• Interact more in the comment area of other KOLs with high traffic, have a deeper understanding of the project, attract other attention, and increase the number of fans;

• For the current hot TGE projects, track the dynamics in time and express your personal opinions.

Let's promote the opening of the era of "mouth stroke" for the whole people.