1inch rebrands to reflect broader mission uniting DeFi and global finance

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  • 1inch's design, messaging and product strategy aim to better reflect the platform's true scale
  • The 1inch SaaS model has fueled widespread adoption by Binance, Ledger, MetaMask & more

DUBAI, UAE, Oct. 1, 2025 /PRNewswire/ -- 1inch, the leading DeFI ecosystem, has rebranded, unveiling its new visual and messaging identity at Token2049 in Singapore, as well as a new address: 1inch.com. The change reflects the project's growth as it cements its role as a core DeFi infrastructure provider, focused on integrating the sector and connecting it with traditional financial institutions and systems.

This rebrand is the latest step in 1inch's mission to simplify DeFi & make it ready for mass-adoption. From DEX aggregation, to intent-based swaps, to seamless cross-chain - every move 1inch has made has improved user experience. Now, with radically simplified design, clearer interfaces and streamlined products, the project...

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