the biggest mistake i see crypto app builders make is thinking they need to scale like web2 apps. every successful crypto app disproves this. pump, hype, polymarket, aave, uni, ethena, etc. every one. there’s a very simple reason. crypto apps can do something web2 apps can’t: price discriminate. a web2 app depends on recurring subscription services from millions of users whose data can be bulked and sold to advertisers. they *need* millions of users because they charge every user the same fee. if everyone pays $20/month, you need millions of them for a big business. crypto is the opposite. here you charge on transaction volume, so one or two whales can drive the bulk of revenue. you just need a few, very rich users, and you can scale on volume rather than user base. there’s a tradeoff, however. the benefit of subscription services is that they’re *recurring*: web2 apps can safely lock in users for years and project their income quarterly. crypto apps don’t have that luxury....
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