1) most DePINs promise to disrupt AWS
few ever reach real-world adoption
fewer cross the enterprise chasm
but what if one already has?
meet @ICN_Protocol (ICN), the web3 trojan horse into the enterprise
(link to full article next tweet)
2) its first service provider, impossible cloud (IC), already generates $7m+ in ARR
2k+ enterprise clients
fortune 500s, regulated industries
SOC 2, ISO 27001, GDPR compliance
S3 compatibility out of the box
no hype or ponzinomics; just real traction
3) most web3 infra starts with tokenomics and hopes enterprises follow
impossible flipped the model
they started with enterprise sales and built the infra backward into a decentralized network: impossible cloud network
4) the ICN protocol enforces SLAs via oracle nodes
if nodes fail, they’re slashed
if they deliver, they’re rewarded
performance that matches AWS; trust guarantees only web3 can offer
and it’s live:
80+ PB onboarded, another 200+ PB in the pipeline
5) but in enterprise IT, distribution is as critical as the product itself
no matter how powerful the infrastructure or elegant the software, it’s worthless if enterprises can’t easily buy, implement, & trust it
thats why an estimated 64% to 90% of enterprise IT sales flow through indirect channels: resellers, systems integrators, VARs, etc
6) while most obsess over tokenomics or developer ecosystems
impossible has a GTM strategy tailored for how real IT budgets are actually deployed
- 1,800+ B2B customers onboarded thru VARs and channel partners
- regional resellers across germany, benelux, the nordics, and southeast europe
- OEM and backup integrations with veeam, acronis, veritas, hornetsecurity, MSP360, and others
- planned expansion across the US and Asia, and other sovereign cloud markets
7) ICN isn’t just a decentralized storage network
it’s building toward a full-stack, sovereign cloud platform
the protocol is already expanding beyond object storage into high-value services like:
compute
GPU workloads
edge inference
AI infrastructure
8) the TAM is massive
global cloud market is expected to surpass $5T this decade
ICN has a shot at becoming the first truly enterprise-grade Web3 cloud
and its token is still trading at a fraction of web3 comps...
9) ICNT's longer-term upside is also massive
with 1% web3 cloud penetration and 10% ICN market share, ICNT could appreciate 169x (nice) by 2030
10) the ICN token ($ICNT) underpins the network:
🔹access: service providers must buy it
🔹incentives: nodes earn it
🔹security: sake slashed for downtime
🔹governance: holders vote
real usage → real cashflows → real token value
11) this is not a hype play
it’s an execution bet
CEO founded @Goodgamestudios (500m+ users, $300m+ exit)
COO ran @Airbnb_uk
CTO holds 20+ patents in distributed storage
these are expert operators and they’re already delivering
12) while most web3 infra projects chase attention...
@ICN_Protocol is already inside the enterprise gates; quietly embedding the next internet into the current one
$7m+ ARR
real usage
enterprise channels
token flywheel
the trojan horse is rolling
3.15K
13
The content on this page is provided by third parties. Unless otherwise stated, OKX TR is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX TR. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX TR is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.