The different shades of KOL
There are a five opinion leader archetypes on CT right now:
1. KOL as an InfoFi Farmer
No classic paid ads—just nonstop shilling of Kaito/Cookie projects and farming events like Yapio, Loudio, etc.
2. KOL as a Business
A blend of organic (research, insights) and sponsored content. Reputation still matters here → high-quality data even in promos, plus visible DD.
3. KOL as a Service
Will promote whatever they’re paid to—memecoins, infra, GameFi, you name it. 90% of their engagement is botted.
4. KOL as a Marketing Funnel
Usually has a primary business (agency, tool, or protocol) and uses their X presence as a funnel for that core operation.
5. KOL as a Journeyman
Rare post-30K. Genuinely documents their learning and exploration. Still monetizes via KOL deals (investments, ambassadorships), but content stays personal.
Anything I missed?
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