After a night of socializing, I’ll write a few lines. It’s only been half a year since @KaitoAI raised the banner for InfoFi, yet it feels like a lifetime ago, profoundly changing the Twitter information flow and the marketing landscape in the crypto space. However, I always feel that my understanding of InfoFi differs somewhat from @Punk9277, which is why I’ve always been somewhat distant from the various discussions, finding them not very interesting. Here are some random thoughts, which do not constitute financial investment advice: - Kaito's core focus is distribution (currently the slogan also mentions "Distribution layer"), which is a good broker business. - But the core issue is that brokers cannot set prices; essentially, they lack a traffic pool and capital. This aligns with what @cyrilxuq said: "web2 media cannot set prices, platforms can." - Therefore, aside from staking and multi-platform operations, there will definitely be a trend towards launching a launchpad, trying to initiate asset launches. Thus, being bullish on $kaito at this point makes logical sense. - However, previous attempts like @stayloudio were quite unsuccessful. The launch and operation were decent, but the biggest issue was creating a psychological ceiling for the launchpad, which is not a good thing. Teacher Yuhu was used as a pawn by the bad actors in the crowd. - The core of InfoFi is to price information, if the information itself can influence the prices of other assets. The latter part is quite important because a bunch of AI-generated information with near-zero entropy is simply not worth pricing. More often, it’s the project parties paying, with Kaito acting as a conductor to get KOLs to promote, creating a false prosperity among the lower mid-tier crowd. - The reason for my interest in InfoFi and the urgency of this matter is because ████████████████████████. Things are in progress, and it has nothing to do with the crypto space; learning by doing is better than just talking, and I will share at the appropriate time. - This topic is quite meaningful to think about, and it won’t just be a simple rhyme from previous cycles; the core points are: 1. The way humans interact with information is about to undergo a fundamental change compared to search engines and recommendation systems. 2. The marginal cost of humans producing and spreading disinformation is rapidly approaching zero. 3. The decision-making methods of most marginal buyers (Marginal buyer, inspired by @primitivecrypto) are undergoing fundamental changes in the sense of behavioral finance. As the rational person hypothesis drifts further away, the focus time is drastically decreasing, and decision-making is becoming quicker and more straightforward, blurring the lines between entertainment and investment. If the fruit is rotten, it will just continue to rot; the world will become increasingly chaotic. Both taking risks and adding fuel to the fire are choices, and we always choose the more difficult one. I’ll end with a conversation with a friend: