We’re not just trading tokens anymore, we’re trading attention, trust, alpha, and narrative.
That shift is called InfoFi.
10 InfoFi protocols that are changing what signal means onchain 🧠🧵
2/ InfoFi has great potential to grow beyond just a crypto trend.
It’s laying the groundwork for a broader shift in how online influence, creativity, and information are valued.
The same primitives, attention, trust, and reputation, are driving the Web2 content economy.
InfoFi turns them into programmable assets.
3/ In the Web2 creator economy, influence is monetized indirectly: ad revenue, brand deals, affiliate links.
In InfoFi, it’s direct. Engagement itself becomes incentives, measurable, and tradable, without needing a centralized corp.
Creators monetize attention at the post level, build their reputations, or earn recurring rewards through audience behavior.
4/ This can unlock an entirely new layer for influencer marketing.
Besides impressions or CPMs, campaigns can be measured by mindshare, engagement scores across platforms, social sentiment, and verified trust graphs.
Most of all, anyone can join the campaigns, not just KOLs.
Content creators' rewards become transparent, fair, and performance-based, measured by AI.
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