TON is like the socialist Soviet Union with Chinese characteristics at the beginning of the millennium, led by the Planning Commission + seemingly open but in fact closed ecology, although developers can deploy applications at will, but the final project has an official background, and all major projects are also officially led; Although the interior is in full swing, it will take time for the external reaction to take place
前几天在北京线下面基了 Ton Foundation 的朋友,聊天过程更新了一波我对 TON 的认知。
最大的感受是:信息差比想象中严重太多。
在上一波小游戏带来的热潮褪去后,它们实际上在全球推进得非常快,特别是在 DeFi、Sticker NFT 这几条线。但中文社区这边几乎没有任何声音。
Sticker NFT 已经是 TON 上最活跃的资产形态之一,交易量、用户活跃度都很夸张,但这边完全没人提。与此同时,国内还有不少 Web2 游戏公司或者工作室在研究怎么发行 TG 小游戏,并通过一些 Web2 的游戏展会与 TON 建联,他们可能不了解上一波 TG 小游戏的起和落,只是在如今越来越卷的 Web2 环境中去尝试一个新的增长路径。
而问题也确实存在,TON 还是蛮努力做事的,但是 TG 从产品层面上很难做出比较大的更新升级,因为创始人对产品形态的执念非常强,这种「极简美学原教旨主义」成了它的天花板。
另外就是开发团队也很小,不成比例地小,和我之前听说的一样。在这样的结构下,它更像是一个以 Telegram 为界面、在边缘自生长的生态,很多叙事从一开始就不是为我们准备的。
换句话说,TON 的故事本身就不是讲给我们听的。这也许还是个机会。
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