orchestrating chaos requires.. orchestration
Throwback to yesterday’s talk about unhinged marketing and chaos vs structure with @emilyxlai @kashviETH and @blingohno at @Cookie3_com Marketers House:
- Chaos in marketing is anything that disrupts the current narrative and makes X explode with mentions of your project
- What looks like chaos is usually a clearly orchestrated marketing stunt
- Building the structures first is a must. Without internal communications, roadmaps and goals, you will only create mess around you. Structure and then sprinkle irrationally
- After years of Wild West in web3 marketing, often traditional web2 tactics feel like a massive attention grab
- Creative campaign catch attention, but the trick is to closely align them with the product
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