Kill ad fraud, @verasitytech do big things 🪧 again VeraViews has launched the first blockchain-based ad exchange and supply side platform in the Middle East The global digital advertising market is 600 billion US dollars, but 40 billion are eaten by fake traffic every year. ---- what is the origin of the UAE's first self-developed advertising platform? 🧵 #VERAVIEWS This time it's not a petty fight, but a direct confrontation with the Middle East digital advertising market. Backed by the UAE Ministry of Economy's NextGenFDI initiative, there's one goal: to take out ad fraud and make every penny go to real people. In traditional advertising, fake traffic and robot brushing can reduce advertisers' budgets by 40%, and VeraViews uses patented Proof-of-View (PoV) technology to record every ad view on the chain, and the data is transparent and cannot be tampered with. Advertisers directly connect with high-quality publishers, and the middlemen are rough and efficient. Digital advertising in the Middle East is growing at 15%+ year-on-year, and the UAE is a gathering place for financiers. VeraViews takes here, and the next step is Saudi Arabia, Qatar, and even Europe and Africa. Government endorsement + top media cooperation, this model is replicated around the world, making the demand for $VRA explode.