Eliminate ad fraud, @verasitytech is making big moves again 🪧
VeraViews drops a bombshell in the UAE—announcing the launch of the first Middle Eastern blockchain native ad exchange and supply-side platform.
The global digital advertising market is worth $600 billion, but $40 billion is lost to fake traffic every year. VeraViews is directly challenging the Middle Eastern digital advertising market, clearing the chaos and making data transparent.
----So what is the background of the UAE's first self-developed ad platform? 🧵
#VERAVIEWS is not playing small this time; it's directly challenging the Middle Eastern digital advertising market. Backed by the UAE Ministry of Economy's "Next Generation Foreign Direct Investment" (NextGenFDI) initiative, the goal is simple: eliminate ad fraud and ensure every penny is spent on real people.
In traditional advertising, fake traffic and bot views can waste 40% of advertisers' budgets. VeraViews uses patented Proof-of-View (PoV) technology to record every ad view on the blockchain, making data transparent and immutable. Advertisers connect directly with quality publishers, cutting out the middlemen and maximizing efficiency.
The Middle Eastern digital ad market is growing at 15%+ annually, and the UAE is a hub for major investors. By capturing this market, VeraViews' next steps are Saudi Arabia, Qatar, and even Europe and Africa. With government backing and top media partnerships, this model can be replicated globally, causing $VRA demand to explode.
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