Pump.fun New DM Feature: Can Social Transformation Revive the Meme Market?

As the most popular "meme coin maker" and token creation platform on Solana, Pump.fun has attracted countless users and developers in recent years with its "fast, accurate, and ruthless" low-threshold token issuance function, and the enthusiasm that poured in like a tide can make Solana's nodes "laugh out loud".

But recently, the market sentiment has been poured cold water, and the frenzy of the meme coin market has gradually cooled, and the demand has shrunk to the point that all kinds of narrative tokens have begun to doubt their lives. Pump.fun In a hurry, we are looking for a new growth point - the injection of social functions, trying to transform the platform from a simple "coin factory" to a "WeChat on the chain"!

On March 13, 2025, Pump.fun officially launched a new DM (Direct Message) function, marking the platform's transformation from a token trading tool that "only talks about money and not heart" to a social ecology full of human touch. In this article, we will take a look at how Pump.funDM works, talk about its potential to transform into a social model, and compare and analyze other projects with social attributes (such as Jupiter, Zora, and Horse) to see what this "social revolution" can do.

Come and Pump.fun "Team up to score"

Pump.fun's new DM function is like setting up a "coin circle exchange group" for coin speculators, and you can privately message others at any time, just like Bronze secretly asking the star boss: "Can this coin still be rushed?" You can also pull up investment partners to discuss the next 10 0x alpha coins. What's even cooler is that when chatting, you can also throw out the token link with one click, which is as easy as sending a red envelope, saving the trouble of copying and pasting, and promoting your own coins is more silky and smooth.

How do I use the DM feature?

• Open the Pump.fun mobile app and sign in to your Solana Wallet account.

• Navigate to the message interface, click "+" or search to find the target user, and send a private message.

• If you need to create a group chat, you can invite other users to join and set the group chat topic (such as token discussion, project cooperation, etc.).

• In the chat, you can share token links, images, or text to quickly engage with the community.

My personal experience,The whole interface is a little "thrifty",It's unexpectedly silky to use,It's particularly straightforward,The operation is so simple that the grandmother next door can also come to talk about speculation as long as she knows the words,It feels like the vx of the currency circle。

Pump.fun's DM function is launched, which is of great significance, allowing users to interact with each other no longer limited to public posts, but can communicate directly through private messages and group chats, where everyone can share token dynamics, investment experience, and even establish long-term cooperative relationships.

What's more, the exposure of the token has also been greatly improved, and users can directly recommend and discuss the token in the chat, promoting its rapid spread in the community, eliminating the cumbersome traditional advertising, and making the promotion of the token more natural and efficient.

Why is everyone transitioning to social?

In fact, social attributes are not a new thing in the cryptocurrency circle, from KOLs shouting orders on Twitter to heated discussions in Telegram groups, social signals have become the vane for many people to judge the "next hot style". This wave of social interaction is pushed again, and it is estimated that the "square dance" in the currency circle can be danced more hilarious, who doesn't want to brush up on the sense of existence while trading?

Jupiter's "Token Likes"

Jupiter, as a DEX aggregator of the Solana ecosystem, officially launched a new trick yesterday, introducing a token like function, through which users can express their "confession" recognition of a certain token or trading pair, which can not only express their attitude, but also throw a social signal to the market, telling everyone: "Hey brothers, this coin is a bit interesting.

Zora's "Photos into Tokens"

Zora was born in 2020 as an NFT minting and trading platform, but as the NFT market ebbed, it quickly transformed, from a single NFT marketplace to the level of an on-chain social platform, and gradually developed into an ecosystem that integrates content tokenization and social interaction, comparable to on-chain "Ins".

Zora launched the token ZORA in the spring of 2025, which is planned to be issued on Base with a total supply of 10 billion tokens, and made it clear that 10% of the total supply of tokens will be used for airdrops, and the biggest highlight of the project is its "Coins" feature, where every post can be automatically converted into tradable ERC-20 tokens. You send a selfie, and the system will generate tokens for you and provide liquidity on decentralized exchanges such as Uniswap, making buying and selling tokens as easy as punching in. Creators will not only earn from the initial sale, but will also continue to benefit from content distribution and secondary market transactions.

Fans and creators interact beyond likes and comments, and even exchange tokens for value. This "creator-fan-communicator" triangle pulls every user into the economic cycle and becomes part of content distribution.

Horse in "Zora Aura".

Horse is a Solana-based social token platform that emphasizes users building communities through token interactions. Users can create personalized tokens on Horse and enhance community participation through social activities such as voting and tipping, the token HORSE was initiated by @js_horne, a member of the Zora team, and has its own Zora branding.

The token was launched on the Base chain on March 13, and the current market value probably remained around $350,000 and fluctuated slightly, and when it was first launched in the early morning of March 13, it soared with a maximum market value of $2.24 million, an increase of up to five times, and then immediately fell back, which shows that the token's upward momentum is insufficient, perhaps Zora's "star halo" cannot be blessed for too long, and the project is still in a stage of exploration and development.

Expect Pump.fun's new tricks

Pump.fun's DM function has just begun, imagine that the platform may add more social tools, such as real-time voice chat, token voting, content mint, and more and more ways for users to interact, which is expected to create a new ecosystem with both trading and social attributes.

Moreover, Pump.fun may also join forces with platforms such as Jupiter, Horse, and Zora, which can not only meet the new needs of the meme coin market downturn, but also inject new vitality into the diversified development of the Solana ecosystem, making the community more lively and diverse. However, social functions are getting stronger and stronger, and privacy and security must also keep up, and protecting the security of users' data and transactions cannot be dropped.

Let's wait and see how Pump.fun will continue to innovate on the social path!